Unit Mapping Information

Supersedes and is equivalent to BSBMKG523 Design and develop an integrated marketing communication plan.

Supersedes but is not equivalent to:

• BSBADV507 Develop a media plan

• BSBMKG510 Plan e-marketing communications.

Application

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

• Assessment Matrix (Mapping Document)

• Assessor Workbook

• Cover Sheet

• Learner Guide 

• Learner Evidence 

• Learner Workbook 

• Statement of Validation

• Session Plan 

• PowerPoint 

• NEW Supporting Documents

  • ​Contextualisation Guide

  • Training and Assessment Strategy Template

  • Student Validation Survey

  • Work Placement Logbook Template

  • Workplace Documentation Template

  • Workplace Evidence Template

For more information please contact us on sarah@rtomaterials.com.au